About Our Company

Our methods

If an impact story needs to be told, we have the resources to tell it.
With 100,000+ photographers and videographers located in various cities, towns and villages in Africa, Middle East and Asia, we can tell authentic impact stories even in the hardest to reach areas.
We believe in making stories easy to consume. With 3,000+ translators and proofreaders in Africa, Middle East and Asia, the content we put out is available in any language that the media needs and the audience speaks.
We have built strong relationships with international media to understand what they need and tell stories in ways that are compatible with their editorial guidelines, so that our videos are easily syndicated by various media outlets.
META, LinkedIn, Twitter and YouTube are an important part of our publicity strategy. These platforms add onto our reach - ensuring we reach development enablers, media and influencers who are not already in our contact lists.

OUR STRATEGIC APPROACH

We start by listening to the organization understand their impact on ground

We then listen to their audiences (customers, donors, partners) to find any communication gaps in clarity and accuracy

We then create a plan to clarify the knowledge, increase awareness and drive more actionable results

Using gifs, YouTube shorts, short clips and soundbytes to generate reach, engagement and leads

Using photos, videos and text to generate reach and SEO to make content searchable

Using documentary style content to ensure impact stories are syndicated by leading media

Distributing content (photos and videos) accompanied by highly optimized press releases

Two projects featured in TIME magazine (TIME magazine found the impact stories online thanks to well optimized content)

Impact stories aired on Apple TV in documentary format

100+ partnership inquiries for one project - generated using social media and web traffic

20,000+ annual customer leads generated for one clients

10,000+ calls driven to call centers seaking end user interaction

40M+ people reached for a project focusing on sustainable development goals

Mega, micro, nano influencers activated for a social project in Africa

375+ pieces of digital media coverage for a platform launched in MENA