Recently, podcasting has exploded, becoming a mainstream form of entertainment and information dissemination. With millions of shows out there, it’s only fair to examine this surge in popularity. For example, in early 2022, there were over two million podcasts available across various platforms. This number...
Ever wondered how some brands manage to capture and retain audience attention week on week? They’re probably using social media listening. There are billions of conversations on social media platforms (more than 1 billion Facebook stories are published per day).The rise in the popularity of BeReal...
SPARK Publicity has launched monthly Digital Technology Talks, a series of monthly talks that will be held online every 11th of the month at 11am GMT. The sessions will attract professionals in the digital marketing space, marketing managers, and key decision makers to educate them on...
Your biggest problem is not the competition. Your biggest problem is obscurity. Potential customers don’t know about your services and as a result, they are not thinking about you.But how do you avoid obscurity at this time when the global conversation has shifted to Coronavirus....
An important part of marketing your business should be gaining press coverage. But attracting media attention can be an art in itself.Journalists get pitched every day, often multiple times a day. With so much coming at them, journalists have to make quick decisions upon seeing an email or...
A headshot is a powerful tool in your PR “toolbelt”. Whether you’re an entrepreneur using it on your LinkedIn or an expert using it to pitch yourself to the media as an on-air expert, this piece of branding material should be professional and also reflect...