10 Jun HOW TO MARKET DURING COVID 19
Posted at 12:00h
in Uncategorized
Your biggest problem is not the competition. Your biggest problem is obscurity. Potential customers don’t know about your services and as a result, they are not thinking about you.
But how do you avoid obscurity at this time when the global conversation has shifted to Coronavirus. How do you prevent your brand from fading into obscurity?
Here are 3 tips to help you manage your publicity in these tough times.
- Join the trending conversation. Take up media requests for commentaries, opinion pieces and news interviews on how businesses like yours are coping at this time.
- Don’t reduce your publicity effort. Instead, adapt your publicity message. When you start rethinking your publicity target and letting yourself off the hook, you are giving up on your brand.
- Think outside the box. Have you been doing PR the same way for years? now’s a good time to think creatively.
Every business is going through similar challenges right now. And running your campaigns is going to be a little more challenging right now but, well thought out and creative messages will definitely stand out. Need a second opinion on an upcoming campaign? Drop us an email.