For years, LinkedIn had a relatively simple formula for becoming influential. Post consistently. Tell a personal story. Add a lesson. End with a question. Repeat. And, for a while, it worked. The platform rewarded people who could turn everyday professional experiences into highly shareable content. A missed promotion...
For decades, humanitarian photography has been one of the most powerful tools for mobilizing global support. A single image has the ability to inspire donations, influence policy, document crises, and remind the world that behind every statistic is a human life. Yet, alongside its power has...
Meta has announced a significant change that will impact advertisers targeting audiences in several key international markets. Beginning 1 July 2026, Meta will apply new location-based fees to advertising campaigns delivered in selected jurisdictions. These fees are designed to help cover Digital Services Taxes (DSTs) and...
Awards are serving as powerful validation in digital marketing, acting as third-party endorsements that are elevating brands above the noise. In a crowded online space, where trust is currency, winning or even being shortlisted for prestigious honors like the Webby Awards, Cannes Lions, or industry-specific...
SPARK Publicity is deeply committed to advancing the United Nations Sustainable Development Goals (SDGs) through AI-informed, human-led digital strategies. Our campaigns amplify human impact by integrating social media execution, influencer campaigns, and data-powered tactics to drive ROI, foster community, and inspire action toward a sustainable future. Core...
AI continues to be an important part of our digital marketing process. But not in the way that you think. Here's how: SPARK Publicity stands at the forefront of digital marketing by seamlessly blending cutting-edge AI tools with human creativity to advance UN Sustainable Development Goals...
Blaricum, Netherlands: We're excited to announce that SPARK Publicity has officially expanded to the Netherlands! With SPARK Publicity B.V. now up and running, we're growing our presence in Europe alongside our work in the Middle East, Asia, and Africa. Our office in Dubai continues to be...
Recently, podcasting has exploded, becoming a mainstream form of entertainment and information dissemination. With millions of shows out there, it’s only fair to examine this surge in popularity. For example, in early 2022, there were over two million podcasts available across various platforms. This number...
Ever wondered how some brands manage to capture and retain audience attention week on week? They’re probably using social media listening. There are billions of conversations on social media platforms (more than 1 billion Facebook stories are published per day).The rise in the popularity of BeReal...
SPARK Publicity has launched monthly Digital Technology Talks, a series of monthly talks that will be held online every 11th of the month at 11am GMT. The sessions will attract professionals in the digital marketing space, marketing managers, and key decision makers to educate them on...