Your biggest problem is not the competition. Your biggest problem is obscurity. Potential customers don’t know about your services and as a result, they are not thinking about you.But how do you avoid obscurity at this time when the global conversation has shifted to Coronavirus....
An important part of marketing your business should be gaining press coverage. But attracting media attention can be an art in itself.Journalists get pitched every day, often multiple times a day. With so much coming at them, journalists have to make quick decisions upon seeing an email or...
A headshot is a powerful tool in your PR “toolbelt”. Whether you’re an entrepreneur using it on your LinkedIn or an expert using it to pitch yourself to the media as an on-air expert, this piece of branding material should be professional and also reflect...